Revenue Infrastructure · Nairobi
We build the systems that tell you exactly where your revenue comes from — attribution, conversion tracking, and AI agents that watch the numbers so you don’t have to. Most agencies sell you ads or content. We build the measurement layer underneath, the part that makes every other decision provable instead of hopeful.
The problem
Most businesses can’t — not because they’re careless, but because the sale closes somewhere the tracking can’t see it: in a WhatsApp chat, at a counter, at the door on delivery. So the ad platforms optimise blind, and “marketing” stays a cost you hope is working. That’s not a strategy problem. It’s a measurement layer that was never built properly. That layer is the entire thing we build.
The pipeline
Meta & Google ads
Spend, intent, click
Your site or WhatsApp
First touch captured
Lead captured & sourced
Identity held end-to-end
Sale confirmed
Chat · counter · delivery
Fed back, server-side
To Meta & Google
You see real return
Per channel, per shilling
Meta & Google ads
Spend, intent, click
Your site or WhatsApp
First touch captured
Lead captured & sourced
Identity held end-to-end
Sale confirmed
Chat · counter · delivery
Fed back, server-side
To Meta & Google
You see real return
Per channel, per shilling
We capture where a lead came from at the click, hold that identity all the way to wherever the sale actually closes, and feed the confirmed revenue back to the platforms — so your spend gets smarter on its own.
Two engagements
For growing businesses
You spend on ads and posts every month — but can you say which ones actually bring customers? Oravio’s digital employee handles the tracking and the numbers, so you stop guessing and start knowing. The job: measure everything, report weekly, flag what’s working and what’s wasting money. Not the job: creating content, managing campaigns, or posting to social — we’ll happily point you to people who are great at those.
For data-driven brands
You’re spending across Meta, Google, and more — and you still can’t say which spend drove revenue. That’s not a strategy problem; it’s a measurement layer that was never built properly. We build and run it: the instrumentation, the server-side tracking, the reporting, and the agents that flag a broken feed before you notice. The part almost no one else can build — and the part that makes every other marketing decision provable.
The stack
Three core layers, built on one measurement engine. Attribution sits at the centre; everything else is built against it, so the layers compound instead of fighting each other for credit.
The site is built — or rebuilt — to be properly instrumentable from the ground up. Every meaningful action tagged, every event captured cleanly, data flowing downstream without loss. A measurement surface first, a marketing surface second.
Server-side and client-side tracking built properly: Meta Pixel and CAPI, GA4, GTM, deduped events, and a clean data layer that survives iOS, ad blockers, and platform changes. This is the layer almost nobody else actually builds — and everything else is built on top of it.
Built on: Meta · Google · GA4 · GTM · WhatsApp · Make · Claude
Agents monitor the stack continuously, flag broken feeds and dropped events before a human notices, and assemble the weekly reporting automatically. The measurement layer doesn't just exist — it stays alive without someone babysitting it.
Optional execution layers — scoped on the fit call
Meta and Google campaigns built and instrumented against the same measurement core, so every shilling spent traces cleanly to a result.
SEO for Google rankings; GEO for citations from ChatGPT, Perplexity, and Google AI Overviews — schema, semantic structure, and answer-first content, instrumented so you can see what search actually produces.
How it works
Fifteen minutes. We look at how your sales actually close and where your tracking goes blind.
We instrument your site and channels, stand up server-side tracking, and set up your reporting and agents.
The measurement layer keeps working. Agents flag problems. You get a weekly read on what's working and what's wasting money.
Now your marketing decisions rest on data you can trust instead of guesses.
About
Oravio comes out of real operating experience: building server-side tracking for a multi-SKU retailer and running the weekly manual conversion uploads into the ad platforms, by hand, week after week. We know exactly where attribution breaks because we’ve been the person fixing it at 11pm.
That grind — the manual uploads, the pixel panic, the “is this even tracking?” — is what we built Oravio to automate. The company is that one job, done properly and made repeatable.
Pricing
Foundation · SMB
from KES 90,000setup
+ KES 25,000/ month
Site or channel instrumentation, full attribution stack, and your reporting agents.
Premium · Brands
from KES 150,000setup
+ KES 100,000/ month
Instrumentation, server-side tracking, reporting, and monitoring agents that replace what an analyst, a tracking engineer, and a reporting owner would do in-house.
Add-on layers — paid-acquisition tracking, search visibility, extra agents — are scoped on the fit call. Any ad spend is paid directly to the platforms, never marked up through us.
FAQ
No marketing-speak. If anything here is still unclear, the fit call is the fastest way to a real answer.