Revenue Infrastructure · Nairobi
The measurement layer underneath your marketing — built and run for you.
Including the sale that closes in a WhatsApp chat, at the counter, or on delivery.
What gets confirmed
The problem
Most businesses can’t — not because they’re careless, but because the sale closes somewhere the tracking can’t see it: in a WhatsApp chat, at a counter, at the door on delivery. So the ad platforms optimise blind, and “marketing” stays a cost you hope is working. That’s not a strategy problem. It’s a measurement layer that was never built properly. That layer is the entire thing we build.
Tap / ad click
Sale fires — offline
Meta — never arrives
Tap / ad click
Sale fires — offline
Meta — never arrives
The pipeline
Meta & Google ads
Spend, intent, click
Your site or WhatsApp
First touch captured
Lead captured & sourced
Identity held end-to-end
Sale confirmed
Chat · counter · delivery
Fed back, server-side
To Meta & Google
You see real return
Per channel, per shilling
We capture where a lead came from at the click, hold that identity all the way to wherever the sale actually closes, and feed the confirmed revenue back to the platforms — so your spend gets smarter on its own.
Two engagements
For growing businesses
You’re spending on ads and posts every month, but no one’s actually tracking what comes back. Oravio’s digital employee handles it: measures every channel, reports weekly, and tells you plainly what’s working and what’s wasting money — so you stop guessing and start knowing. The job is the numbers. Not the job: creating content, managing campaigns, or posting to social — we’ll happily point you to people who are great at those.
For data-driven brands
You’ve already got the dashboards and the weekly reports — but the numbers underneath them are quietly wrong. Your server-side attribution was never wired, or wired incorrectly, so your platforms optimise on broken signal and your conversion data can’t be trusted. That’s not a strategy problem; it’s a measurement layer that was never built to hold identity from the first tap to the confirmed sale. We build and run it: server-side tracking done properly, reporting you can finally trust, and agents that flag a broken feed before you notice. The part almost no one else can build — and the part that makes every other marketing decision provable.
The stack
Four core layers, built on one measurement engine. Attribution sits at the centre; everything else is built against it, so the layers compound instead of fighting each other for credit.
Your sales surface — website, WhatsApp, or both — instrumented from the ground up. Every meaningful action tagged, every event captured cleanly, data flowing downstream without loss. A site is built, or rebuilt, when you need one — and skipped when you don't. A measurement surface first, a marketing surface second.
Server-side and client-side tracking built properly: Meta Pixel and CAPI, GA4, GTM, deduped events, and a clean data layer that survives iOS, ad blockers, and platform changes. We hold identity from click to confirmed sale — ctwa_clid on click-to-WhatsApp ads, gclid and fbclid on web clicks — fed back server-side so your ad platforms learn what actually made money. This is the layer almost nobody else actually builds — and everything else is built on top of it.
Built on: Meta · Google · GA4 · GTM · WhatsApp · Make
Performance — your numbers, on demand. Market Intelligence — your competitors and your market, watched. Update — changes to your setup, handled by text. Between them, they monitor the stack continuously, flag broken feeds and dropped events before a human notices, and assemble the weekly reporting automatically. The measurement layer doesn't just exist — it stays alive without someone babysitting it.
When AI assistants and answer engines send you buyers, you'll see it in your revenue attribution — most businesses can't. Everything we build is structured to be read and cited by AI search from day one. Ongoing GEO content work is scoped on the fit call.
Optional execution layers — scoped on the fit call
Meta and Google campaigns built and instrumented against the same measurement core, so every shilling spent traces cleanly to a result.
SEO for Google rankings — technical structure, semantic content, and clean instrumentation so you can see what organic search actually produces.
How it works
Fifteen minutes. We look at how your sales actually close and where your tracking goes blind.
We instrument your site and channels, stand up server-side tracking, and set up your reporting and agents.
The measurement layer keeps working. Agents flag problems. You get a weekly read on what's working and what's wasting money.
Now your marketing decisions rest on data you can trust instead of guesses.
About
Oravio comes out of real operating experience: building server-side tracking for a multi-SKU retailer and running the weekly manual conversion uploads into the ad platforms, by hand, week after week. We know exactly where attribution breaks because we’ve been the person fixing it at 11pm.
That grind — the manual uploads, the pixel panic, the “is this even tracking?” — is what we built Oravio to automate. The company is that one job, done properly and made repeatable.
Pricing
Foundation
What it is
Full offline-tail attribution. The sale that closes in WhatsApp, at the branch, or on delivery — tied back to the ad that earned it.
Includes
An attributable ad path instrumented end to end — Pixel, CAPI, GA4, GTM, click-ID capture, deduplication — plus offline-tail reconciliation, phone-number identity stitching, an end-of-day confirmed-revenue feed, and named measurement agents.
Setup
From KES 90,000
Recurring
From KES 30,000/mo
These are starting points. The exact scope and price depend on how your sale closes — we confirm both on the call or by reply.
Any ad spend is paid directly to the platforms, never marked up through us.
FAQ
No marketing-speak. If anything here is still unclear, the fit call is the fastest way to a real answer.
